We care deeply about equality of voices in storytelling.

This is not a quality issue. Studies consistently show that films with women leads or directors often operate with significantly lower budgets and, by extension, lower marketing spend compared to those helmed by white men.

Compared to their male counterparts, women first actors, directors, and writers were found to receive greater degrees of both benevolent and hostile sexist criticism which negatively impacts the amount of marketing spend and attention their releases receive.

It’s therefore no surprise that women audiences report finding women-led stories more challenging, and that they feel underserved by existing streaming platforms.